Post by rakib55 on May 19, 2024 3:05:00 GMT -6
In coherence with the business model, in coherence with the digital marketing objectives, taking into account the data analyzed, the human and economic resources available and professional capital.must be achievable, realistic, concrete and measurable Step 7: Definition of the tactical or operational elements of the Social Media Strategy Now, in the seventh step, when we have already worked hard on the strategy, it is when we will define what we are going to do and where. – That we are a new brand, because we will decide from scratch where we are going to be and why. – We are not a new brand, we will establish what we are going to do in each tool (Facebook, Twitter, Delicious, Blog…). This point is what many bloggers define as Social Media Strategy, forgetting all of the above. For each tool or digital communication channel in which we are going to carry out actions: – Specific objectives will be set. – We will design a content and publication plan. – We will establish the tone and language that the brand will have. – We will define an action plan: with actions such as, for example, contests to increase the community of followers, type of publications,
advertising campaigns (Facebook Ads, Twitter Ads…). – Measure Burundi Email List ment and monitoring KPIs will be defined. If you realize it, it is to create a mini strategy for each channel, but under the lines and objectives previously marked. To give you a more concrete example, in the most general objectives we have been able to put that the brand's digital community had to grow by 15% next year, reaching 20,000. In this part of the Strategy we would indicate that on Facebook the growth is 2,500 followers and 10%, on Twitter 6,000 followers and 15%... Everything is complementary and maintaining the coherence defined in the strategic lines. Step 8: Dashboard and KPI's for your Social Media Strategy Now is the time to establish a dashboard that helps us monitor and measure the performance of the entire strategy.
But also the action plan, to see if the objectives set at all levels are progressively met. In this aspect we can be as rigorous and specific as we want. My recommendation based on my experience, establish KPI's for each tool used, and make a more executive version of periodic control, weekly minimum. This will be our engine room and control panel. Step 9: Schedule the timing This point is often not done. But I personally find it very useful, practical and visual. Well, at a single glance, all action planning, by communication channel or tool, with start date and end date, with the person responsible... It helps us monitor and implement all the designed
advertising campaigns (Facebook Ads, Twitter Ads…). – Measure Burundi Email List ment and monitoring KPIs will be defined. If you realize it, it is to create a mini strategy for each channel, but under the lines and objectives previously marked. To give you a more concrete example, in the most general objectives we have been able to put that the brand's digital community had to grow by 15% next year, reaching 20,000. In this part of the Strategy we would indicate that on Facebook the growth is 2,500 followers and 10%, on Twitter 6,000 followers and 15%... Everything is complementary and maintaining the coherence defined in the strategic lines. Step 8: Dashboard and KPI's for your Social Media Strategy Now is the time to establish a dashboard that helps us monitor and measure the performance of the entire strategy.
But also the action plan, to see if the objectives set at all levels are progressively met. In this aspect we can be as rigorous and specific as we want. My recommendation based on my experience, establish KPI's for each tool used, and make a more executive version of periodic control, weekly minimum. This will be our engine room and control panel. Step 9: Schedule the timing This point is often not done. But I personally find it very useful, practical and visual. Well, at a single glance, all action planning, by communication channel or tool, with start date and end date, with the person responsible... It helps us monitor and implement all the designed