Post by account_disabled on Oct 23, 2023 5:00:02 GMT -6
Underestimating the importance of objectives is one of the main sources of misalignment between the request and the output it should be the first thing, the most important part of the brief, but it is often the weakest. There is an important theme of overlap between marketing objectives and communication objectives the document should already propose the translation of the former into communication objectives. Clarity on expectations, what the company expects from the communication agency . The aim here is not to exceed in abstruse complexities of language or Machiavellian Power Point slides.
In the brief, the important thing is the result, not the document itself in the photo editing servies absence of further indications, the KISS rule applies Keep It Simple and Stupid. Completeness of information . A written document should be able to explain itself and contain all the answers to any questions that may arise. It is not necessary to have extensive texts, but it is necessary to provide all the information necessary to complete the job successfully. Pay attention to length longer is not necessarily better, in the brief we can say that size does not matter.
Budget I would like to include the budget as the last rule for drafting a brief. The budget topic is always debated and every time it comes up, people whistle, cough or look at their cell phones. The point is that the agency doesn't want to know how much money there is because, like Uncle Scrooge, it is ready to dive into a sea of money but only and exclusively because the budget defines the operations that can be done.
In the brief, the important thing is the result, not the document itself in the photo editing servies absence of further indications, the KISS rule applies Keep It Simple and Stupid. Completeness of information . A written document should be able to explain itself and contain all the answers to any questions that may arise. It is not necessary to have extensive texts, but it is necessary to provide all the information necessary to complete the job successfully. Pay attention to length longer is not necessarily better, in the brief we can say that size does not matter.
Budget I would like to include the budget as the last rule for drafting a brief. The budget topic is always debated and every time it comes up, people whistle, cough or look at their cell phones. The point is that the agency doesn't want to know how much money there is because, like Uncle Scrooge, it is ready to dive into a sea of money but only and exclusively because the budget defines the operations that can be done.